With the growing season on the horizon, now is the time to look into opportunities to showcase your fruit outside the confines of your farm or typical farmers’ market appearances. Eighteen Taste NY market locations at service areas on the New York State Thruway will soon be open to visitors, and offer potential exposure to more than 200 million travelers who might not otherwise be able to try your products. Governor Andrew Cuomo’s office reports that sales of food products at Taste NY markets topped $13 million in 2017.
On the value of participating Taste NY, State Agriculture Commissioner Richard Ball says, “Taste NY farmers’ markets give our regional Thruway Service Areas a unique flavor and provide our farmers with a great opportunity to connect directly with new consumers. I encourage New York’s producers to consider participating this upcoming season and give travelers a chance to taste our agricultural products that are among the best in the world.”
About Taste NY
The Taste NY initiative has seen steady growth and recognition since it was created in 2013 by Governor Cuomo. The program reported sales of $1.5 million in 2014, tripled those figures to $4.5 million in 2015, and $13.1 million in 2016. Taste NY, which is overseen by the Department of Agriculture and Markets, has created opportunities for local producers to showcase their goods at a variety of venues throughout the State and at large public events, such as the Great New York State Fair and the Barclays Tournament at Bethpage State Park. It has also helped the farms and companies participating in the program to reach more customers, increase online sales, and, in many cases, expand the processing capacity of their business. Taste NY’s food and beverage businesses also support the State’s farmers by using New York grown and produced ingredients in their products.
Today, New York products sold under Taste NY branding are available in more than 70 locations throughout the State as well as the New York State Office of Trade and Tourism in San Juan, Puerto Rico.